MEMBERSHIP GOAL: MAINTAIN AND GROW MEMBERSHIP

Strategy (Mem1): Retain current members

Objective (ongoing): Retain 75% of current members year-to-year

Objective (ongoing): Engage 50% of members as active volunteers year-to-year

Objective (Y1-3): Establish key operational committees

Strategy (Mem2): Attract new members

Objective (ongoing): Increase memberships by 25% year-to-year

PROGRAMMING GOAL: CULTIVATE AND ENGAGE AUDIENCES

Strategy (Prog1): Produce and promote exhibitions representing the work of local artists

Objective (ongoing): Provide a minimum of 11 Art Center exhibits by local artists each year

Strategy (Prog2): Support, enrich and engage adult learners

Objective (ongoing): Provide a minimum of 11 Art Center workshops/classes each year

Strategy (Prog3): Make art more accessible to the community

Objective (ongoing): Facilitate permanent installation of one Public Art piece each year

Objective (ongoing): Hold two juried & judged exhibits at Bartow Public Library each year

FINANCIAL GOAL: DEVELOP A STRONG AND SUSTAINABLE FINANCIAL POSITION

Strategy (Fin1): Maximize Revenues

Objective (ongoing): Develop at least one fundraising event each year that is professional, profitable, and serves mission

Objective (Y1): Establish program sponsorship opportunities

Strategy (Fin2): Minimize Expenses

Objective (Y1): Reduce overall expenses by 50%

MARKETING GOAL: DEVELOP AND UTILIZE CLEAR, CONSISTENT MESSAGING

Strategy (Mar1): Expand awareness of the Guild

Objective (Y1): Increase marketing by 50%

Objective: Enhance and protect the guild’s image (ongoing)

Strategy (Mar2): Establish a strong online presence

Objective (Y1): Develop and launch a new website by September 2023

Objective (Y1): Increase cross-posting in social media by 50%

Strategy (Mar3): Maximize benefits of PACA membership

Objective (Y1): Engage with PACA programming

Objective: Ensure coverage of the Guild and its activities in Art-I-facts magazine, Polk Arts Beats, and Polk Arts Directory

Framework adopted by Board of Directors 4 June 2023